What characteristic does rhetoric emphasize in communication?

Rhetoric primarily emphasizes effective expression in communication, focusing on how ideas are presented to persuade or inform an audience. This involves using language artfully, constructing arguments strategically, and choosing the right tone and style suitable for the audience and context. Successful rhetoric isn't just about what is said, but how it is said, ensuring clarity, persuasiveness, and a connection with the audience.

While emotional appeals can be a component of rhetorical strategies, they are not the sole characteristic that rhetoric emphasizes; instead, effective expression encompasses a broader range of techniques and approaches including logic and reasoning. False evidence undermines the credibility of communication and is generally contrary to the principles of effective rhetoric. Additionally, groupthink represents a phenomenon of shared decisions in a group at the expense of individual critical thinking, which also does not align with the foundational goals of rhetoric as it seeks to enhance individual expression and persuasive communication.